Popular Types of Photography
Photography is one of the most popular activity in the world. Ever since the camera has been invented, photography has grown in demand exponentially. And its popularity is still continuing to grow.Nowadays, photography is not just a hobby. Instead, it has branched off into many different fields of applications. In fact, many people rely on the camera and photography to make a living. These people are professional photographers.Below listed are some of the more popular types of photography:1. Wedding Photography. Almost every modern wedding in the world cannot function well without the usage of the camera. This is used to capture the very important and significant moment in life known as the wedding. Years down the road, a wedded couple can re look back at the wedding photos to relive the good old days.2. Urban photography. This is the taking of cityscape and urban lifestyle shots. This form of photography is also known as cityscape photography.3. Macro Photography. This type is also known as Close-up Shots. This is used to take small subjects up close. Popular genres of macro photography include the shooting of plants, insects and small products.4. Female photography. The photographing of female subjects is one of the most popular. The female body is one of the most visually attractive form of creation. It is therefore one of the most eye-catching too. There are many sub-branches to this main group of photography. Some of the more common ones includes fashion and glamour photography.Well, that is all for this photography related article. Thank you for reading.
Sales Management – Should You Promote a Top Sales Performer to Sales Management?
A question I hear frequently is, “Should I promote my top sales performer to a sales management role?”To answer this question, I suggest you consider the following three questions:
Does the individual have the TALENTS required to succeed as a sales manager?
WHY are they interested in being promoted?
What sales management TRAINING will they receive?
Let’s examine each of these questions in some detail.1. Does the individual have the TALENTS required to succeed as a sales manager?During the past nine years I have examined sales assessment test results for thousands of salespeople and sales managers. My conclusion? Top sales performers and top-performing sales managers share many of the same talents. However, there are a handful of characteristics where top-performing sales managers differ from top-performing salespeople. For example:
Top-performing sales managers have slightly higher scores for Verbal Skill, Verbal Reasoning and Numeric Reasoning.
Top-performing sales managers are slightly more Assertive, but they are also slightly more Manageable, have a slightly more positive Attitude and are slightly less Independent.
But, probably most significant difference is that Financial/Administrative (which indicates the individual’s interest process, procedure, administration and financial tasks) is one of the top three interests for top-performing sales managers, whereas 80% of top sales performers have very little interest in these activities. I feel this is a key differentiator because the sales management methodology I teach requires a manager to be willing to:
Hold salespeople accountable for following a predictable, repeatable sales process
Frequently and consistently inspect the quantity and quality of their salespeople’s activities (especially for new salespeople and those who are not performing up to standard)
Analyze sales opportunity pipeline reports, profit and loss statements and other data and reports
If managers are willing to do these things, they can create a predictable and repeatable sales culture that can be scaled rapidly. If they are NOT willing to do these things, they are likely to suffer 80/20 sales team performance, where a small fraction of the salespeople produce most of the sales results and successes are hard to replicate.2. WHY are they interested in being promoted?My opinion is that the desire to be promoted is often implanted in us by our parents, other adults and educational institutions. This makes perfect sense, as in many (if not most) career paths the only way to make more money and enjoy more perks is to earn promotions. However, in sales this is usually NOT the case!If you are a top-performing salesperson, often you will take a pay CUT if you accept a promotion to management. That is certainly what happened to me when I was promoted to sales management in 1991. I walked away from a $6 million pipeline that would have paid me hundreds of thousands of dollars a year for the next several years. While I still earned a six-figure income as a manager, my income was a fraction of what it would have been had I remained a salesperson.When a salesperson is considering a promotion to management, I advise that they make a very sincere effort to identify the reasons why the idea of being promoted is attractive to them. I also suggest that they give some thought to the following realities:
Money: Unless you eventually make it all the way to executive management, chance are you will earn LESS as a manager than you would earn by remaining a top-performing salesperson
Attention: As a manager you no longer get to be the star. Instead, you need to shift your focus to helping the members of your sales team succeed.
Administration: As we saw in the first section of this article, a key component of being a successful sales manager is frequently and consistently inspecting the quantity and quality of your salespeople’s activities. How do you feel about doing this kind of work…over and over again?
Training/Coaching: How much interest do you have in training, coaching and mentoring others? How do you feel about participating in repetitive role plays, which is a critical component of changing your salespeople’s behaviors?
Sometimes I hear salespeople say they would like to move to management because they are tired of the day-to-day grind of prospecting and managing sales cycles, or they are tired of the ups and downs in income, or they really enjoy coaching and mentoring others, or they would like to eventually have an opportunity to contribute in other areas of the company. These are all perfectly valid reasons, and there are many more.All I ask is that you take the time to verify that you (or your salesperson) are pursuing a promotion to management for the RIGHT reasons and that you (or your salesperson) are ready to deal with the realities of being a sales manager.3. What sales management TRAINING will they receive?Just because someone is an effective salesperson does NOT mean they will automatically be an effective manager. There are specific skills and concepts that a new sales manager needs to learn if they are going to be successful. These include:
Sales Recruiting
Sales Compensation
Sales Training and Coaching
Sales Activity Inspection
What is your plan for teaching your new sales manager how to perform these critical activities?ConclusionSometimes it DOES make sense to promote a top sales performer to a sales management role. However, before you promote, please be sure to give careful thought to the following questions:
Does the individual have the TALENTS required to succeed?
WHY are they interested in being promoted?
What TRAINING will they receive?
If you are not confident in your answers to these three questions, you may be on the verge of making a very expensive mistake. Not only will you lose the promoted salesperson’s individual production; if they fail as a manager they are likely to leave your company and go sell for someone else!On the other hand, if a salesperson has the talents required to succeed, if he or she is pursuing promotion for the right reasons, and if he or she will receive training in critical sales management skills and concepts, the stars are aligned for a successful…and profitable…promotion!©2011 Alan Rigg
YouTube Influencer Marketing Mistakes To Avoid
We can say, YouTube Influencer Marketing is one of the best ways to increase a Brand’s reach. But, if and only if we do it the right way.In 2016, there are up to 75% of marketers are now investing in influencer marketing, 60% of brands will increase the amount they spend on influencer marketing. However, the recent research shows that YouTube has the best ROI than any other social media platform, knowing that YouTube is the second largest search engine and it has the monthly user base of more than 1 Billion users. Impressive, right? It’s no surprise that YouTube sponsorships are one of the present’s top-ranked customer acquisition tool.YouTube Marketing could offer you huge rewards. However, the way to reach the success from its uncharted territory can be bumpy. Here are top marketing mistakes that are often encountered and strategies on how to avoid them:Goals Without Strategy. This is one of the common mistakes a marketer makes when launching YouTube Influencer Campaigns. They only focus on their goals and objectives. Some marketers focus on achieving a goal of a certain amount of views and interactions, specifically likes, comments and shares per video they conduct across several channels.An ROI positive YouTube Influencer campaign requires a well-analyzed strategy. Aside from numeric campaign goals, a marketer should consider defining KPIs or key metrics which indicates whether a campaign’s performance can achieve the set goals. In this case, this will allow for better decisions and strategies not just to meet the ultimate objectives, but to reach the goal higher than the expected.Discovery. This is a crucial stage that will define the campaign’s success. In this stage, marketers often fell into a very common trap which is choosing a talent based on the channel’s number of subscribers and latest video views.YouTube hosts much larger amount of data on video watching. The increase of Big Data analytics could provide online tools to help the marketers dig deeper to find the highest-quality talent for their brand. Several key data-driven aspects should analyze when choosing a talent. These are:
Relevance. Is determined by keywords and audience overlap. Which also identifies whether a channel’s audiences will be authentically interested in your service or product.
Reach. The average number of view per video. It is calculated as the average number of views during a set period of time.
Engagement. It is usually computed using total views and interactions. It measures how actively the audience interacts with the channel’s content.
Influence. It is calculated based on how content is shared on the channel and if viewers are turned into subscribers. It also indicated whether a channel stimulates action and audience growth.
Consistency. It is measured by averaging various channel performance metrics from video to video. It analyzes how often the channel is delivering meaningful content.
If a marketer fails to analyze any of these crucial parameters, the campaign may result in a poorly targeted audience, low conversion rates, and washed budgets.Popularity. Any industry has its most popular YouTube celebrities with millions of subscribers. It seems like the fastest and easiest solution for a brand, but remember, they only represent 1-5% of all influencers.Hundreds of new channels are created and published every day and marketers are playing it safe, they activate the largest channels to secure the best results and keep on ignoring smaller channels. This may lead to disappointment, there are more opportunities from smaller channels. This strategy provides only mediocre outcomes. Why?
Lack of Authentic Admiration. There is a lot of things going on for the most popular influencer. They cover a variety of topics, experimenting with different video ideas, in fact, they often treat brand partnerships as just another business, Isn’t it true? They also spend a big amount of time on marketing. The result it: Those brands do not get any special interest or authentic excitement about their product or service. Smaller and niche channels are sincerely interested in the particular topic and products, which could lead to higher quality endorsements.
Lack of Targeting. For example, when a channel has a large scattered audience, it’s difficult to predict which portion of subscribers would actually be interested in the particular brand and/or topic. This may result in subscribers can see videos that are irrelevant to their interests, which could hurt both the influencer and the brand. However, small and mid-sized dedicated channels attract a homogenous audience of highly engaged followers.?
Marketers must explore the small and middle-sized niche channels, which can become the most loyal and dedicated brand ambassadors that open doors to a highly targeted and engaged audience. More or less amount of marketing dollars, brands can reach a greater variety of audiences and produces multiple pieces of content.Losing Control. Marketers still fall into the trap of treating an influence as an actor and editorial content as video ads. The Brands underestimates how keen their users are, how fragile their trusts are and how shortsighted it is to fake authenticity.Case Studies prove that the more authentic the content is, the better users react to it. This leads to higher reach, better engagement and ultimately, stronger campaign results.Agency. As the number of YouTube influencers arise, agencies also rise to help brands with campaigns. Marketers can fully outsource the efforts and simply reap the rewards. But there are a lot of pitfalls hidden in this strategy.
Limited Access. The agency only has the access to talent in its network, those channels may not always be the best fit for the brand’s needs. Marketers should not fail to assess channel’s value and not to limit their reach to only one ideal partner.
Connection. Lack of connection is what marketers often underestimate, especially the level of personal connection which is required for a brand and an influencer. Influencers do seek strong relationships and connection with a brand so they could truly understand its values and speak on its behalf.
Niche Understanding. The majority of agencies cater to brands within multiple industries and don’t fully understand the subtle differences of particular spaces. The brand manager should step in and make sure that both talent and video content choices are taken to consideration industry specific aspects.?
In working with agencies, managers need to carefully evaluate the emerging costs compared to the delivered value, the differences between the overhead associated with launching campaign in-house and the agency fees, the key competencies and resources the team is missing and if they are provided for by the partner. Managers need to find out answers to these variables before hiring an agency.Lack of Transparency and Standardization in Pricing Models. This is one of the biggest challenges for marketers in YouTube Influencer marketing. Marketers end up getting unreasonably high quotes and overspend. Not realizing the room for negotiation in the market.
Payment Models. Different channels and agencies work on different payment models like pay per view, pay per action and/or pay per activation. Most of agencies or talents work solely on pay per activation model and often do not tie their fees to guaranteed campaign results.
Marketplace. YouTube influencer marketing is still in its infancy, with a lack of benchmarks, the market has not determined average rates. Influencers and agencies currently charge anywhere from $0.02 to $0.20 per view so there is a lot of room for negotiation.
Secret Transactions. Agencies share their pricing structures rarely which lead to partners offering different fees for the same talent or campaign. Marketers are required to compare prices across space and negotiate aggressively to get the best deal, this will secure an ROI positive campaign.